Why exhibit
The largest meeting place for gardening enthusiasts in the Nordic region
Want to reach over 50,000 gardening enthusiasts during four inspiring days? Nordiska Trädgårdar is the largest gardening fair in the Nordic region and the obvious arena for anyone who wants to showcase products, services and news in the fields of cultivation, garden design and green living.
Together with the Swedish National Organisation for Recreational Gardening (FOR) and leading players in the industry, we are creating a well-attended fair that attracts both hobby gardeners and professionals from across the Nordic region.
Why you should join
As an exhibitor, you will have the opportunity to:
- Sell directly on site to a interested target group with spending power.
- Build relationships with new and returning customers.
- Launch news and increase your visibility in the industry.
- Reach out to the media – the fair is covered by both journalists and over 100 influencers.
- Promote your online shop and generate business all year round.
Facts that speak for themselves
- Over 55,000 visitors in four days.
- 83% of visitors want to buy directly at the fair.
- 63% spend between SEK 500 and SEK 5,000 per visit.
- 10% are industry colleagues – perfect for networking and collaborations.
Two trade fairs – double the opportunities
In addition to the spring fair Nordiska Trädgårdar, we are now launching the autumn fair Trädgårdsmässan Höst.
- Spring: Focus on the entire gardening year, new plants and garden design.
- Autumn: Approximately 15,000 visitors interested in harvesting, indoor plants, autumn and winter preparations, and green Christmas gifts.
Book both fairs and enjoy generous discounts.
How to become an exhibitor
- Choose the fair you want to exhibit at.
- See prices and register your interest for the spring fair here.
- See prices and register your interest for the fall fair here.
- Set a goal for your participation and plan your attendance for best results.
- Promote your participation on your social channels and create engagement around your involvement.
- Invite your customers and networks to the fair with your free tickets and strengthen your business relationships.
What do our exhibitors say?
Fyrås Trä
“The best thing about Nordiska Trädgårdar is the size of the exhibition, the amount of people and the large mixed selection. It’s a great marketing place, where you can reach a large crowd of people with an interest in gardens and the outdoor environment in one place. Here we get an excellent opportunity to show product news and materials.”
– Marcus Svensson, Fyrås Trä
Nelson Garden
“A company like Nelson Garden is quite impersonal because we are everywhere with our products online, appearing on ads and in social channels. But when we get the opportunity to meet our customers IRL at a trade show, it beats all other communication. The best is undoubtedly that the exhibition is an arena for hobby growers from all over the country.”
– Ulf Fransson
Stockholms Glasterass
“The customers who belong to our customer category come to Nordiska Trädgårdar, this is where we find our customers and make new contacts. By exhibiting at Nordiska Trädgårdar, we want to show that we are an actor to be reckoned with.”
– Jimmy Puolitaival, assembly manager
Fiskars Garden
“We are very satisfied with the outcome! We are at Nordiska Trädgårdar to meet the consumers and hear their comments about our products. It is important to have that feedback so that we can further develop our products and our range.”
– Rikard Fornbäck, trade marketing specialist
Flora Manufaktur
“Trädgårdsmässan is the perfect exhibition to meet my customers in real life. We run a webshop and therefore the personal contact with the customer is super important to me. I get many new ideas from the meeting with customers which help me to further develop both products and the company. I have made so many important and interesting contacts over the years on site when I have participated in the exhibition”
Hörby Bruk
“For us, this is by far the biggest garden show, and we have a range that we like to show here. It’s a chance for us to meet the consumers that we don’t meet very often otherwise, since we work with retailers. We get a lot of feedback and ideas from visitors. There’s always things going on!”
– Johan Dravegård, sales manager.
Berg Nycander
“It is important for us to be at Nordiska Trädgårdar to show customers our products, so that they can both look at and feel the greenhouses. Many visitors come very well prepared. They are well-read and have questions with them, which is a lot of fun.”
– Caroline Sandberg, vd
Impecta Fröhandel
“Trädgårdsmässan is by far the best organized exhibition in the Nordics, and it shows. It also has the most visitors. The best thing about being here is that we get the opportunity to meet our customers and show who we are in reality. Because we normally sell via retailers and e-commerce, this is a golden opportunity for us.”
– Michael Karlsson
Gluggstorps handelsträdgård
“We always sell a lot at Nordiska Trädgårdar and make a profit. The first year there was a certain advertising purpose, but now people know us and our range.”
– Patrik Andersson
Lilla Fiskaregatans Trädgårdsbutik
“We have been involved for many years and see the exhibition as a good place for marketing to consumers but also to other companies. The exhibition has a high frequency of visits and is a bit of a party!”
– Bengt Larsson, vd
Gjordnära Tunnelväxthus
“Nordiska Trädårdar is the obvious highlight of the year in our industry. We are here because it is the leading garden exhibition! There are plenty of industry professionals, media, influential people and committed visitors here.”
– Daniel Sjöstrand
Aerfast - CAMO
“For us, it is the first time we are exhibiting at Nordiska Trädgårdar 2019. I visited the exhibition in 2018 and experienced spring feelings, energy and creativity among visitors and exhibitors that I had not met before at a exhibition, which was the basis for our decision to exhibit.
– Mikael Leppänen, Brand Manager
Nacka Värmdö Maskin
“There are always a lot of visitors and a nice atmosphere, so that’s why we come back year after year. Nordiska Trädgårdar is a good place for us to showcase our products precisely because so many people come here.”
– Thomas Sundstedt, partner
Tectorius
“Since our business is weather-dependent and we cannot carry out our work during the winter, Nordiska Trädgårdar is well placed in terms of time. We have also noticed that it is good for us to be at the exhibition because it creates continuity and builds trust in us. “
– Anders Groop, sales
Are you ready to take your place on the Nordic region’s largest gardening stage?
Contact us today to secure your stand.
